CCC strategy

Our aim is to create value for our shareholders through satisfying needs of our current and future clients

We aim to be aligned with clients expectations (right offer, on right time in preferred channel) with wide and growing use of digitalization and new technology



Developing complementary online and offline sales channels in order to deliver our offer in every preferred by the client way.

Further geographical stores expansion along with integrated and coordinated e-commerce ecosystem.



Attractive and fashionable product „on time” for various target groups.

Product offering based on own brands with growing (however minority) share of third-party brands and sport offering.

Efficiency and agility

Efficient and agile organization that ensures flexibility for future growth.



Social responsibility

Innovative and responsible organization that cares and develops CCC DNA.

Financial stability

Stable and future-oriented financial policy including effective working capital management and a moderate level of indebtedness. 

The CCC Group is one of the largest and fastest growing of large companies in Europe which specializes in footwear trade as well as one of the largest footwear manufacturers in Europe. Thanks to its subsidiary S.A., the CCC Group is also the e-commerce leader on the footwear market in Central and Eastern Europe. The CCC Group operates nearly 1,000 stores, with the floor space exceeding 0.5 million m2, and is present in 19 countries in Europe and beyond. Fashionable and affordable products are offered to customers in Poland, Hungary, Slovakia, the Czech Republic, Austria, Croatia, Slovenia, Bulgaria, Germany, Serbia, Russia, Latvia, Lithuania, Ukraine, Romania and Estonia, Moldova, Greece and Sweden. CCC has its own factory of leather shoes, employs over 12,000 employees and sells nearly 50 million pairs of shoes annualy. Since 2004, CCC has been listed on the Warsaw Stock Exchange and is included in the WIG 20 index.


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