The CCC Group is the leader of the CEE footwear market, actively expanding its product portfolio to additionally include clothes and accessories.

The Group focuses on Customers by offering them high quality, fashionable products. According to its mission, the CCC Group’s main objective is ‘To unlock fashion for everybody, everywhere’.

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The Group’s business model

The Group’s business model is based on an omnichannel platform, composed of five complementary business lines: CCC, eobuwie, Modivo, HalfPrice, and DeeZee.

The omnichannel model assumes interpenetration of online and offline sales channels and free migration of Customers between them. Expansion of the omnichannel platform is also supported by a number of facilities for customers, including express delivery, deferred payments, etc.

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Brick-and-mortar stores

Sales at brick-and-mortar are mainly related to the CCC business line, which primarily offers well-known private labels (Lasocki, Jenny Fairy, Gino Rossi and others), as well as to the new off-price concept called HalfPrice. In 2021, the Group’s revenue generated through the offline channel accounted for 44% of the total sales.

E-commerce channel

The Group is quickly expanding in the fast-growing e-commerce channel. The Group’s revenue from this channel, accounting for 53% of the total sales, is generated through the CCC and HalfPrice online stores, as well as through the Group’s pure online platforms, i.e. eobuwie and Modivo (offering mainly third-party brands) and DeeZee.

 

The structure of the Group's revenues in 2021:

Brick and mortar stores 44%
E-commerce channel 53%

Business strategy – GO.25

In November 2021, the Company announced a new business strategy called GO.25, under which the Group plans to triple its sales revenue (to approximately PLN 20bn) and deliver an EBITDA margin of 12% or more by 2025. This will be achieved by, among others, increasing the share of new product categories (other than footwear) in the offering to one third, increasing the share of online sales in total revenue to 60%, as well as increasing customer satisfaction measured by NPS (Net Promoter Score) by 10 points for each of the Group’s five business lines.

The main catalyst of the Group’s revenue growth in the coming years will be dynamic expansion of the off-price segment (250 HalfPrice stores in total by the end of 2025) and further scaling up of the Modivo Group’s business (including the launch of marketplace and increasing foreign markets’ contribution to revenue).

The Group intends to grow its business in a responsible and sustainable manner by engaging in projects that promote a low-carbon and circular economy, diversity and transparency.

 
 
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